There was an interesting discussion today on Hacker News, generated by a post by Matt Maroon, simply titled, ‘Vista is Good.’
He certainly has an interesting lede:
As Apple fanboyism has spread throughout the tech publications, so too has Vista-bashing. In short order it went from being the Windows operating system that even Mac users were digging to the biggest mistake Microsoft ever made. The major media outlets who in tech, as with a lot of niches, take their cues from the blogs these days, have slowly followed suit, though they’ve been much more guarded about calling it a disaster.
Considering that most of the hackers (or at least those who comment) use OSX, Ubuntu, or some other variation of Mac or Linux-based OS, it’s not surprising that the general reaction was so hostile.
Partially because so many are drinking a bit too much haterade, but Matt brings up an interesting point that some consider “trolling”:
I am of the opinion that much of the tech media is held in thrall by Steve Jobs and is abandoning their job of fair and balanced reporting because they want to have early access to new iPhones and iPods. (In fairness, I blame Jobs as much for having that policy as I do for them abiding by it.)
Is there a bias favoring Apple in the Media?
Absolutely, positively, yes, in both the tech blogosphere and the mainstream media.
While covering tech for my school’s newspaper, I had an interesting conversation with my editors. I had asked them if I could cover CES, and they blankly stared at me asking “is it local — how does it affect our students.”
I tried to explain to them that it’s the biggest electronics show on the entire continent, and they gently rebutted me for its lack of local relevance.
The very next week, I get a breathless call from my editor, advising that I follow the MacWorld expo keynote by who else, but Steve Jobs. The next day, as soon as Jobs unveiled the MacBook air I was immediately buzzed by my editors, frantically asking that I round up a few student quotes and get into the office pronto to start hacking an article together on the earth-shattering news.
CES? No go. Not local enough.
Macbook Air released? Top priority. Also not local.
What was the difference? Why my editors, of course, are Mac Fangirls. They simply love and adore Mac. One of the pair got an iPhone for Christmas and was as attached to it as Gollum was to the ring.
But, you say, ‘it’s just one college newspaper — how does that demonstrate an apple bias in the media?’
For the weeks following the Macbook Air release, I could hardly go to the NYT website without seeing three or four articles PER DAY about Steve Jobs, Macbook Air, Apple, or all of the above. It was, in a word, digusting.
Even with all the ridiculous amounts of hype and coverage, I doubt a random person on the street would have any idea what a Macbook Air is.
‘A Macbook what?,’ they’d say.
But of course, an $1800 laptop isn’t targeted at the average person, because the average person is not stupid enough to pay nearly two thousand dollars for a product with the functionality more aptly valued at $500. So even with all the fawning coverage (and not as much advertising as, say, the iPhone) the Macbook Air is still, to the vast majority of Americans, an unknown quantity.
When I was at the O’Reilly Money:Tech conference in New York, I was more likely to see a blogger or journalist with an XO than a Windows-powered computer. Most all, of course, were sporting the glowing apple.
To my knowledge, not one of my VentureBeat cohorts owns anything but a Mac. I’m not positive about Matt Marshall, but Eric, MG, and Anthony seem to be hard-core Mac users.

How, then, can you ever expect an unbiased article when referring to Microsoft or Apple’s products or OS’s?
You can’t and you shouldn’t. (which, imho, is why I think each biased article should be preceded by a disclosure, unless, of course, if you’re reading TC which is thankfully openly biased.)
The media at large are enthralled with Macs and all things Apple — a major media outlet like the NewYork Times, a tech blog like Techcrunch or VentureBeat, or even a college newspaper.
Mac seems to represent not only the hip and elite, but smart, intelligent, and free-spirited — all superlatives we as writers love to associate ourselves with, even if only by brand.
Or, as Stuff White People Like puts it:
On the surface, you would ask yourself, how is that white people love a multi-billion dollar company with manufacturing plants in China, mass production, and that contributes to global pollution through the manufacture of consumer electronic devices?
Simple answer: Apple products tell the world you are creative and unique. They are an exclusive product line only used by every white college student, designer, writer, English teacher, and hipster on the planet.
The issue at hand is not MSFT OS vs MAC OS or Linux OS, the issue is the unfair bias towards Apple in the media.
There are certainly worse bias’ to have, and from someone who has an iPhone, I’m not an Apple-hater by any means, but as a writer, I must be perfectly honest … the bias is not only prevalent, but annoying and a bit irresponsible.
But hey, whoever said the media is fair?

